Corporate Design
Narrative Markenführung
Die Fähigkeit und der Wille eigene Überzeugungen in die Welt zu tragen. Narrative Markenführung bedeutet, Unternehmen sind nicht nur Anbieter von Produkten, Dienstleistungen oder Funktionen, sondern auch Vertreter von Haltungen.
Anziehungskraft bedeutet
attraktiv und einzigartig sein
Selbstähnlichkeit herzustellen ist deshalb so bedeutend,
weil sie stabile Vertrauensverhältnisse festigt.
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